The World expands the work beyond a single campaign into a connected content system. This tier includes everything from Story & Direction and Story in Motion, plus the additional layers needed to support consistency, flexibility, and sustained engagement over time. It’s designed for teams building ongoing presence—not one-off moments.
We start by defining the story, audience, and visual approach through a narrative and strategy session. From there, we develop the campaign framework and produce cinematic mini commercials that establish the core story. Strategy then guides how the work moves across platforms, how people interact with it, and how it supports continued action.
The World extends the campaign with EVERGREEN SUPPORTING CONTENT—assets designed to live beyond a single release cycle and adapt across platforms and use cases. This content strengthens clarity, continuity, and longevity, giving the story ROOM to evolve and remain useful well after the initial campaign launch.
Purpose:
To build a complete content ecosystem that sustains momentum, supports multiple needs, and extends the life of the work.
Includes:
Narrative and strategy session (story, intent, audience, direction)
Campaign creative concept and storytelling framework
Main campaign shoot producing cinematic mini commercials
Scheduling and production coordination
Location and talent scouting
Campaign and marketing strategy
Content rollout plan (timing and release)
Funnel guidance (how storytelling leads to action)
Caption and messaging support
Audience journey mapping
Call-to-action strategy (email, site, and social)
Additional supporting shoot day, producing evergreen assets such as:
Behind-the-scenes content
Talk-to-camera videos
Short-form supporting video assets
Supporting photography
Best for:
Teams who need a flexible, long-term content system with evergreen assets that continue to support visibility, engagement, and action over time.
This is where the story becomes a world.
The World expands the work beyond a single campaign into a connected content system. This tier includes everything from Story & Direction and Story in Motion, plus the additional layers needed to support consistency, flexibility, and sustained engagement over time. It’s designed for teams building ongoing presence—not one-off moments.
We start by defining the story, audience, and visual approach through a narrative and strategy session. From there, we develop the campaign framework and produce cinematic mini commercials that establish the core story. Strategy then guides how the work moves across platforms, how people interact with it, and how it supports continued action.
The World extends the campaign with EVERGREEN SUPPORTING CONTENT—assets designed to live beyond a single release cycle and adapt across platforms and use cases. This content strengthens clarity, continuity, and longevity, giving the story ROOM to evolve and remain useful well after the initial campaign launch.
Purpose:
To build a complete content ecosystem that sustains momentum, supports multiple needs, and extends the life of the work.
Includes:
Narrative and strategy session (story, intent, audience, direction)
Campaign creative concept and storytelling framework
Main campaign shoot producing cinematic mini commercials
Scheduling and production coordination
Location and talent scouting
Campaign and marketing strategy
Content rollout plan (timing and release)
Funnel guidance (how storytelling leads to action)
Caption and messaging support
Audience journey mapping
Call-to-action strategy (email, site, and social)
Additional supporting shoot day, producing evergreen assets such as:
Behind-the-scenes content
Talk-to-camera videos
Short-form supporting video assets
Supporting photography
Best for:
Teams who need a flexible, long-term content system with evergreen assets that continue to support visibility, engagement, and action over time.
This is where the story becomes a world.
